
Dr. Sandeep Jain
Director / General Dentist
Dental Implants, Bone Grafting, All on 4, Cosmetic Dentistry, Veneers, Dentures
A bright, white smile is more than just an aesthetic choice—it’s a boost to your professional and social confidence. At Smith & Jain Dentists, we offer Zoom! In-Office treatment, BlancOne® for sensitive teeth, and custom at-home kits. Safe, effective, and medical-grade results.
Whether you are preparing for a wedding, a major presentation, or simply want to reverse years of staining, our international team of experts is here to help.
Our experienced dentists will help you choose the safest and most effective whitening treatment for your smile.

Director / General Dentist
Dental Implants, Bone Grafting, All on 4, Cosmetic Dentistry, Veneers, Dentures

General Dentist
Cosmetic Dentistry, Smile Design, Veneers, Full Mouth Implants

General Dentist
Family Dentist, Invisalign, Dental Crowns, Veneers, Teeth Whitening

General Dentist
Dental Implants, Crowns, Veneers, Dentures, Invisalign, Kids Dentist, Teeth Whitening

General Dentist
Dental Crowns, Teeth Whitening, Dental Veneers, Invisalign
While beauty salons and DIY kits are popular, they often lack the medical supervision required to protect your enamel. Choosing Smith & Jain ensures:
We offer three distinct paths to a brighter smile, depending on your schedule and sensitivity.
Compare Teeth Whitening Methods: Effectiveness, Cost, and Safety ->
Feature | Zoom! In-Office | BlancOne (Fast & Gentle) | Custom At-Home Kits |
Best For | Maximum results in 1 visit | Sensitive teeth & Maintenance | Gradual, budget-friendly |
Duration | ~60 Minutes | 20-30 Minutes | 1-2 Weeks |
Lightening | Up to 8 Shades | Natural Brightening | Gradual Improvement |
Sensitivity | Moderate (Managed) | Extremely Low | Low |
The Zoom! In-office method for whitening teeth is very popular, reliable ,effective with clear results and can be done alone or along with nightly treatments at home.
When you come in for Zoom teeth whitening your appointment will likely start with a normal teeth cleaning to make sure your teeth are clear of all the calculus and stains.
After your cleaning, the dentist will treat your teeth with a hydrogen peroxide whitening gel.
They will then apply a bright UV light.
The bleaching gel reacts to the UV light, intensifying the whitening effect, which is why the in-office procedure is so effective as a one-time treatment.
You will need to hold the light device between your teeth during this time.
After 15 minutes, your dentist will re-apply the gel.
They will re-apply the gel again after another 15 minutes.
This creates a total of 45 minutes of whitening treatment (three 15-minute cycles).
Immediately after your treatment, your teeth will be treated with a sensitivity-reducing fluoride past-gel to manage the tooth sensitivity that is a common response to teeth whitening.
*Note: This treatment is not suitable for everyone. Crowns, veneers, and composite fillings will not whiten and may need to be replaced after your natural teeth are lightened. We will advise you during your consultation.
BlancOne® is an innovative professional teeth whitening system from Italy that has redefined the dental aesthetic experience. Unlike traditional whitening methods that often require long sessions and high concentrations of hydrogen peroxide, BlancOne® uses a unique photochemical technology.
To achieve the best results, we recommend a professional cleaning (scaling and polishing) first to remove surface plaque and tartar.
Our dental professional will measure your current tooth shade using a guide to track your progress.
A specially formulated BlancOne® whitening gel is applied directly to your teeth. No uncomfortable gum barriers are typically required for the fast-acting versions.
We use the specialized BlancOne® Arcus Light to activate the gel. The light triggers the photochemical reaction, accelerating the release of singlet oxygen to break down stains rapidly.
After a few cycles of light activation (usually 4 to 10 minutes per cycle), the gel is rinsed away.
We compare the new shade to the initial measurement. You can walk out of our Central clinic immediately with a visibly brighter, refreshed smile.
Our Custom At-Home Whitening Kits offer a professional-grade alternative to generic over-the-counter products. By combining medical-grade whitening gels with trays molded precisely to your teeth, we ensure a safe, effective, and gradual transformation in the comfort of your own home.
Our dental team examines your oral health and takes a digital scan or physical impression of your upper and lower teeth. This ensures your custom trays will fit perfectly.
Our laboratory technicians craft your bespoke whitening trays from high-quality, durable, and comfortable clear BPA-free material.
Usually within a few days, you return to collect your trays and whitening kit. We will demonstrate how to apply the gel correctly and provide a personalized schedule based on your goals.
You apply a small tear-drop amount of gel into each tooth compartment of the tray.
Most patients reach their desired shade within 7 to 14 days of consistent use.
The cost of professional teeth whitening in Hong Kong depends on several individual factors, such as the type of staining, your desired shade of whiteness, and the whitening method chosen. Since an effective and safe whitening treatment is personalised to your starting tooth colour and goals, the total fee will vary from person to person.
As every patient’s tooth composition and whitening goals are different, we cannot provide an exact price without an in-person consultation. The total cost depends on factors such as the number of sessions needed to achieve your desired result and whether you choose in-clinic power whitening or a take-home kit.
For reference, based on current market rates—such as the fee schedule from Prince Philip Dental Hospital—in-clinic bleaching generally ranges between HK$4,800 and HK$10,000 per session, while a custom-made bleaching guard for at-home use typically ranges from HK$2,800 to HK$6,000. This serves as an indicative guide to help you understand the typical pricing level for professional whitening in Hong Kong.
Intrinsic (internal) stains may require a different approach and more sessions than extrinsic (surface) stains.
Powerful, single-visit in-clinic whitening has a different cost structure than a more gradual take-home kit.
The level of whitening achievable and the number of sessions required to reach your ideal shade will influence the overall investment.
Book a consultation at Smith & Jain Dentists to receive a personalised teeth whitening plan. During your visit, our dentists will conduct a thorough examination of your tooth shade and enamel condition, discuss your aesthetic goals, and provide a detailed cost estimate for the most suitable whitening option for you—ensuring you have a clear and confident path to a brighter smile.
*Note: A prior consultation is required to ensure your teeth and gums are healthy enough for whitening. We also accept Health Care Vouchers for the preliminary check-up and cleaning.
Experience the gold standard of professional teeth whitening at our Central flagship clinic. Whether you want a 1-hour transformation or a gentle home kit, our experts are ready to help you achieve your brightest smile yet.
No. When performed by a dental professional, whitening is a safe chemical process that breaks down stains within the tooth. It does not “thin” or “scrape” your enamel. We use pH-balanced gels and protective barriers to ensure your tooth structure remains healthy throughout the procedure.
In Hong Kong, only registered dental professionals are legally allowed to use high-concentration whitening agents (above 6% hydrogen peroxide). Beauty salons use much weaker, unregulated products or potentially dangerous high-heat lamps. A dentist also ensures you don’t have hidden cavities or gum disease, which could lead to extreme pain if whitening gel enters a decayed area.
Yes! We specifically offer BlancOne® Whitening for patients with sensitivity. It uses a lower concentration of peroxide and a photochemical reaction that doesn’t rely on heat, making it much more comfortable. We also provide professional desensitizing treatments before and after your session to manage any “zings.”
Whitening agents only work on natural tooth structure. They will not change the color of porcelain, composite resin, or ceramic. If you are planning to replace old crowns or veneers, we recommend whitening your natural teeth first so we can match the new restorations to your brighter shade.
BlancOne® Click: ~20-30 minutes (often done right after your scaling/cleaning).
Zoom! In-Office: ~60 to 90 minutes for a full transformation.
Custom Kits: A 15-minute appointment for impressions, and a 10-minute follow-up to collect your trays.
After a Zoom! treatment, your teeth are temporarily more porous. We recommend a “White Diet” (avoiding coffee, tea, red wine, soy sauce, and curry) for 48 hours. However, with BlancOne®, the enamel is not dehydrated to the same extent, so dietary restrictions are generally not required.
To maintain a brilliant white, most patients perform a “touch-up” every 6 to 12 months. If you have our Custom Home Trays, you can simply buy a gel refill from our Central clinic whenever you feel your smile needs a refresh.